2010 Horizon.museum Short List

2010 Horizon.museum Report Short List pdf

Time-to-Adoption Horizon: One Year or Less

Time-to-Adoption Horizon: Two to Three Years

Time-to-Adoption Horizon: Four to Five Years

Critical Challenges

Key Trends

Social Media

Time-to-Adoption: One Year or Less
No longer satisfied to be consumers of content, today’s audience creates content as well, and is uploading photographs, audio, and video to the cloud by the billions. Producing, commenting, and classifying these media have become just as important as the more passive tasks of searching, reading, watching, and listening. Sites like Flickr, Odeo, YouTube, Google Video, and Ourmedia make it easy to find images, videos, and audio clips, but the real value of these sites lies in the way that users can classify, evaluate, comment upon, and add to the content that is there.

Using simple interfaces, visitors can build shared collections of resources, whether they be links, photos, videos, documents, or almost any other kind of media. They can find and comment on items in other people’s lists, sharing not only the resources themselves but also information and descriptive details about them. As a result, over the past few years, the ways we produce, use, and share our media have undergone a profound transformation.

Relevance for Museum Education and Interpretation

  • Museums can create conversations around videos and photographs of art, objects, and even the galleries and museums themselves.
  • Social media offers museums a way to reach out to new audiences in a two-way conversation.
  • Audiences can be encouraged to share comments, images, and videos of the museums they visit as well as, in some cases, their own artwork.


For Further Reading

Social Media Strategies for Museums
(Stephanie Weaver, Western Museums Association Blog, 22 September 2009.) This post gives an overview of some of the social media challenges and trends as discussed at the Social Media Strategy for Museums conference held in September 2009.

The Social Web in 2010: The Emerging Standards and Technologies to Watch
(Dion Hinchcliffe, ZDNet.com, 20 January 2010.)
This analyst gives an in-depth look at the technologies and integration of social media into our daily lives, especially as they relate to the work environment.